Capabilities

interactive
User Experience
Where do your customers go to find out information? What do they look for and how far within the selling process can they still be open to take new information? With the use of information architecture, wireframes and prototyping, we ensure your website performs to meet business objectives and the customer experience exceeds expectations. There’s only a minute to make the right impression. Why wing it?
Web Development/Design and Aftercare
Your website needs to talk, walk and rock... your brand. Through brand profiling, planning, analysis, wireframes, design, implementation, promotion, and innovation we showcase brand in the way it needs to be. Custom designs that can be integrated with a variety of Content Management Systems or a custom website that speaks to your online community. We develop it. We design it. We implement it. We manage it.
Social Media Platform Strategy and Execution
Your consumers are social and are on networks that allow them to have conversations about you – we can assist in optimizing your brands’ interaction with customer experience. It goes beyond executing Facebook campaigns... integrating Social Media Marketing Initiatives that are cohesive and leverage brand to sustain growth.
Content Strategy
Content is king. Let us present you like royalty.We collect, create and combine all the formats that is your brand; be it text, graphic production, video, photo, audio in print or online.
Content Development
On behalf of your brand, we research, gather, compile, write and edit information to get your message out.
Content Management
Let us assist in managing your data with a variety of options such as Wordpress or Drupal, to name a few.
Customer Relationship Management
It’s all about who knows you... identify, target and care for your customer community. Through our planning and implementation strategies, customer satisfaction and consumer loyalty increase making the relationship between brand and customer the most important piece of the puzzle.
Email Marketing, Assembly and Deployment
Stay connected to your customer base with cost effective email marketing campaigns. Get your message in their INBOX.
Social Media Benchmark Analysis
Be informed of your place and your competitors position online. A Benchmark Analysis comprehensively illustrates your own and your chosen competitors’, media echo.
Web Measurement
Web audiences are examined by demographic analysis, online behavior, competitor analysis and web analytics.
Web Analytic Reporting
Collect, analyze and measure internet data for purposes of understanding and optimizing web usage and report it to you, with recommendations on next actions.
We’re in for the long haul.
Reputation and Sentiment Monitoring
Let us listen, filter and analyze the buzz so you can talk informatively and improve customer relationships.
branding
Brand Identity
Merging marketing with compelling concept and progressive customer relationship initiatives is at the core of our Brand Kinetix® process. Brand strategy, brand image, brand positioning... we propel persona. All encompassing: logo design, brand visual identity and positioning statements, taglines, vision and mission statements.
Brand Strategy
Brand Kinetix®: a process that merges marketing, compelling concept and progressive customer relationship initiatives. Define who you are and where you want to be. We offer an identity solution by listening. Our goal is to create a complete identity that works in all scenarios from print to web to mobile and then some.
Brand Development
Brand is about how the world knows you, recognizes you, trusts you. We guide you to identify concrete USPs (Unique Selling Point) and produce a living, breathing brand with a
high positive life-cycle.
B2B
Turnkey marketing services to help accomplish business objectives. From designing and managing annual reports, event planning and support material to launching campaigns and direct mail. Developing integrated marketing plans or executing campaigns for lead generation activities, we got your back.
Packaging Design
Getting consumer attention is what we’re all about. Experienced in a multitude of industries: Food, Pharma, Cosmetics, Technology, Household... we provide expertise, knowledge, and edge. Packaging has to have punch – we deliver.
Research
Leveraging a concept into a living product or offering not only requires in-depth understanding of the functional requirements but also the needs and wants of the consumer. Establishing briefs with clear-cut objectives, contributing to recruitment and discussion outlines, we are part of the team. With over 200 years of collective experience, we have the know-how to turn findings into solutions because we listen.
Competition Analysis
Absolutely need to know. Identifying opportunity and threats by assessing strengths and weaknesses of your current and potential competitors is at the core of our Brand Kinetix® process. It’s at the beginning of every journey we undertake.
Public Relations (PR)
With a track record of successful campaigns, product launches, press releases and trade show collateral are essential to keeping top of mind with your customers. We position your brand in the forefront of the conversation and above the noise.
advertising
Creative Direction
What if? It always starts off with the possibility of communicating a brand and its USP (Unique Selling Point) in a compelling and creative way. We call it creative marketing. Not pretty pictures or funny TV ads... Creative that speaks and adds to the brand holistic experience.
Art Direction
Success is all in the execution. The best concept falls short when brand is not at the forefront. The ‘Look and Feel’ is everything and creating the concept, theme, metaphor and symbolism, which communicates brand image and persona, is one of the many qualities we deliver on best.
Copywriting
The talent filled team of copywriters know best when they state ‘Remarkable Messaging Effectively Communicates’. Your audience knows good writing when they see it.
We produce it.
Adaptation
A proud Canadian company, we provide French adaptation for marketing, branding and advertising collaterals.
Campaign Strategy
Locate your audience, listen to their voice, join the conversation and do what you say – easy to say, harder to do. We can help, just ask us how.
Broadcast: TV, Radio, Viral, Video
It all starts with the concept that speaks to the USP (Unique Selling Point), the brand’s persona and target audience. Is it humorous, risque, serious, informative or entertaining? Regardless, is it memorable... achieving brand recall. Scripts, storyboards, art and creative direction, filming, editing and distribution. We cover it all here.
Media Campaign Strategy
Locate your audience and reach them the way they want to be reached. Speak to them the way they want to be spoken to and in today’s environment. Listen to their voice, join the conversation. We understand media... we know how to create and produce. We cover it all... traditional (classic) media, on-line media, social media, we know how.
PPC (Pay-Per-Click) Campaign Management
Effectively managing AdWords, keywords, banner ads, google, facebook or linked in campaigns needs consistency. That’s why we do it and report back to you
with concrete next steps.
Contest Development and Management
The contest offering is a package of administration and management, legal services, prize sourcing and fulfillment, winner selection and notification all bundled tightly with the brand strategy and integrated with a media campaign to
get the word out.
Merchandising
Understanding the customer experience is key in developing point of purchase (POP) and store signage that speaks to brand and converts to sales. Kitting, distribution and fulfillment services. Ask us if you are in search of excellence for your POP signage needs.
Photography
It’s all in the perspective... the angle... the lighting. Action, food, people, corporate, product or editorial. Photographic services that effectively communicate emotively, support design and embody campaigns.
Recipe Development
Trends and styles aren’t only for brand. With our food experience, we offer turnkey solutions to assist in the usage of products, developing and creating recipes.
It’s part of our passion!
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