Tagged with " strategy"

The Statement of a Positioning: It’s your brand’s destiny

The Statement of a Positioning: It’s your brand’s destiny

What’s in a positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through [...]

Jul 9, 2012     2 Comments
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App-ealing marketing tips to market your mobile app

App-ealing marketing tips to market your mobile app

Are you going app-crazy? How many apps do you have downloaded on your iPhone, iPad, Blackberry or Android? Surely you’ve [...]

Jun 11, 2012     No Comments
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An Interactive Approach to Relationship Building

An Interactive Approach to Relationship Building

In a constantly evolving market, the exchange of information is important and a long-term appreciation for the interactions within the landscape is crucial.

Aug 4, 2011     1 Comment
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Reach And Research… Not To Be Confused

Reach And Research… Not To Be Confused

Many marketers believe that the internet had replaced classic research methodology. But is that truly accurate?

Mar 30, 2011     No Comments
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The Fine Art of Catching Up…Socially

The Fine Art of Catching Up...Socially

If you decide to take your company online you’re joining a community of teachers,  learners, expl... Read more

Name Making: Google it!

Name Making: Google it!

Ever wonder how Google came up with its name? Did they think the name Google would become synonymou... Read more

Business Success: A How-To Pictorial

Business Success: A How-To Pictorial

We've all read it and heard it... over 50% of business start ups fail in the first 5 years. There's ... Read more