Tagged with " psychographics"

Don’t be afraid of the blog: A “how-to” approach

Don’t be afraid of the blog: A “how-to” approach

The internet and social media have created a venue for open marketing. No longer are “readers” designated to print alone. [...]

Aug 8, 2012     2 Comments
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Brand Advertising: Does your ad have “a one track mind”?

Brand Advertising: Does your ad have “a one track mind”?

Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is [...]

Feb 6, 2012     1 Comment
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Brand Awareness: Is your product winking in the dark?

Brand Awareness: Is your product winking in the dark?

One of my favourite marketing statements: Having a product and not advertising it… is like well… it’s like winking in [...]

Jan 30, 2012     2 Comments
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Marketing in Mind

Marketing in Mind

Psychographics is the key to unlocking consumer recognition.

Jan 12, 2011     No Comments
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