Tagged with " psychographics"

Brand Advertising: Does your ad have “a one track mind”?

Brand Advertising: Does your ad have “a one track mind”?

Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is [...]

Feb 6, 2012     1 Comment
Read More
Brand Awareness: Is your product winking in the dark?

Brand Awareness: Is your product winking in the dark?

One of my favourite marketing statements: Having a product and not advertising it… is like well… it’s like winking in [...]

Jan 30, 2012     2 Comments
Read More
Marketing in Mind

Marketing in Mind

Psychographics is the key to unlocking consumer recognition.

Jan 12, 2011     No Comments
Read More