Tagged with "marketing Archives - 3H - Hoop!a Blog"

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the [...]

Mar 29, 2014     4 Comments
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Brand Marketing: Making a Mark Effectively

Brand Marketing: Making a Mark Effectively

Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance [...]

Mar 22, 2014     No Comments
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Brand Character: Adding layers

Brand Character: Adding layers

The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand [...]

Mar 17, 2014     No Comments
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6 Design Tips That Will Help Your E-Commerce Store

6 Design Tips That Will Help Your E-Commerce Store

Anyone who builds an e-commerce store can’t expect to make money without a good fight. I’ve shown them some design [...]

Feb 27, 2014     2 Comments
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Agency vs. In-house Marketers… or Mix and Mingle?

Agency vs. In-house Marketers… or Mix and Mingle?

Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working [...]

Feb 26, 2014     No Comments
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Podcasting: Your Next Marketing Strategy?

Podcasting: Your Next Marketing Strategy?

What comes to mind when you think of podcasting? Do you imagine a vengeful geek complaining about the newest tech [...]

Feb 24, 2014     No Comments
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Brand Canada: The marketing of a country

Brand Canada: The marketing of a country

Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics… a subtle change has occurred [...]

Feb 21, 2014     No Comments
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The Creative Process: Adding Value

The Creative Process: Adding Value

Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being [...]

Feb 16, 2014     No Comments
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7 Steps to Brainstorming Success

7 Steps to Brainstorming Success

Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or [...]

Feb 10, 2014     No Comments
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Retro Advertising: Nostalgic Value

Retro Advertising: Nostalgic Value

We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us [...]

Feb 3, 2014     No Comments
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Latest Posts

Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry ... Read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, th... Read more

Web Design: Tiny Factors that Make a Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn't only mean website design. If you're creating any digital product, be that a websi... Read more