Tagged with " market research"
Mobile Search is Fueling Small Business
The jury is back and the verdict is in, customers are going mobile. We all kind of intuitively knew that [...]
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Retail ROI: POP and Packaging working together
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper [...]
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Decoding Colour and How to Preserve Your Brand Identity in Design
Sometimes I feel I am preaching to the converted, but I am passionate about design. So here it goes: As [...]
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To redesign or not to redesign: That is the packaging question.
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important [...]
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To Market Research or Not to Market Research?
The Dilemma Many small to mid-sized businesses are often caught in a “To Market Research or Not To Market Research” [...]
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Don’t be afraid of the blog: A “how-to” approach
The internet and social media have created a venue for open marketing. No longer are “readers” designated to print alone. [...]
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The Biz-isms of Power Marketing
You may not always be aware that you’re practicing them, but they become ingrained in the way you do things [...]
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Get bent or get broken
Get bent. Yes! When you are creating the next big thing, it is important to be open to change. Creative environments are all about give and take, and if you can’t roll and mould, your creative will fall flat.
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So “They” Say
Though social media has allowed us a lot of insight into market trend and preference at little expense, classical research methodologies are still something to be looked upon highly.
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Reach And Research… Not To Be Confused
Many marketers believe that the internet had replaced classic research methodology. But is that truly accurate?
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