Tagged with " market research"
The jury is back and the verdict is in, customers are going mobile. We all kind of intuitively knew that [...]
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper [...]
Sometimes I feel I am preaching to the converted, but I am passionate about design. So here it goes: As [...]
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important [...]
The Dilemma Many small to mid-sized businesses are often caught in a “To Market Research or Not To Market Research” [...]
The internet and social media have created a venue for open marketing. No longer are “readers” designated to print alone. [...]
You may not always be aware that you’re practicing them, but they become ingrained in the way you do things [...]
Get bent. Yes! When you are creating the next big thing, it is important to be open to change. Creative environments are all about give and take, and if you can’t roll and mould, your creative will fall flat.
Though social media has allowed us a lot of insight into market trend and preference at little expense, classical research methodologies are still something to be looked upon highly.