Tagged with " creative"
5 tips for explaining creative to your client
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. [...]
The right brained conundrum
Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s [...]
Brand Recognition: Colour me brand
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect [...]
Facebook Timeline: Like? or Dislike?
On or around March 30th, you may have noticed that Facebook has automatically changed your brand page to Timeline. While [...]
Jump… how high? The role of the creative professional
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does [...]
A blast from the past: the retro revolution
It’s been said that nothing is new, and everything old is new again. Never has that been more obvious than [...]
Brand Advertising: Does your ad have “a one track mind”?
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is [...]
Brainstorming: Focused Chaos
Sitting in on a production meeting at 3H and listening to how the team is trying to come up with [...]
5 Ways to Summon Your Right Brain
In a world of steady deadlines and day to day expectations, it is easy for the creative mind to get lost behind the left brain obligations
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