Tagged with "creative Archives - 3H - Hoop!a Blog"

Agency vs. In-house Marketers… or Mix and Mingle?

Agency vs. In-house Marketers… or Mix and Mingle?

Are you a believer in the necessity of a true blue in-house corporate marketing team, or do you prefer working […]

Feb 26, 2014     No Comments
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The Creative Process: Adding Value

The Creative Process: Adding Value

Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being […]

Feb 16, 2014     No Comments
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7 Steps to Brainstorming Success

7 Steps to Brainstorming Success

Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or […]

Feb 10, 2014     No Comments
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Integrated Marketing: How Well Do You Mix & Match?

Integrated Marketing: How Well Do You Mix & Match?

For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you […]

Feb 4, 2014     1 Comment
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Retro Advertising: Nostalgic Value

Retro Advertising: Nostalgic Value

We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us […]

Feb 3, 2014     No Comments
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Legendary Star Power: Chanel No5

Legendary Star Power: Chanel No5

It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign […]

Dec 16, 2013     2 Comments
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Optimize Engagement: Less is More

Optimize Engagement: Less is More

Designing a Facebook marketing campaign can be tricky: you need to start with research and analysis, implement riveting creative, and […]

Dec 4, 2013     2 Comments
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POP: Power of Perception

POP: Power of Perception

I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on […]

Dec 3, 2013     No Comments
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Retro Marketing:Holiday Greeting Cards for Business

Retro Marketing:Holiday Greeting Cards for Business

Who would have thought? The year 2013 and holiday greeting cards are a thing of the past. Or are they? […]

Nov 26, 2013     1 Comment
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Marketing: How Subjective Is It?

Marketing: How Subjective Is It?

The real question is “should marketing be subjective?” Through years of creating concepts and designs, I have realized when you […]

Aug 27, 2013     1 Comment
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Latest Posts

Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry ... Read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, th... Read more

Web Design: Tiny Factors that Make a Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn't only mean website design. If you're creating any digital product, be that a websi... Read more