Tagged with " creative marketers"

Brand Recognition: Colour me brand

Brand Recognition: Colour me brand

Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect [...]

Apr 12, 2012     2 Comments
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Jump… how high? The role of the creative professional

Jump… how high? The role of the creative professional

Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does [...]

Apr 3, 2012     4 Comments
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Brand Advertising: Does your ad have “a one track mind”?

Brand Advertising: Does your ad have “a one track mind”?

Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is [...]

Feb 6, 2012     1 Comment
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5 Ways to Summon Your Right Brain

5 Ways to Summon Your Right Brain

In a world of steady deadlines and day to day expectations, it is easy for the creative mind to get lost behind the left brain obligations

Aug 31, 2011     No Comments
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To Specialize or Not

To Specialize or Not

Don't pigeonhole your potential.

May 19, 2010     No Comments
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