Tagged with " consumers"

It’s a beautiful thing…It’s the real thing

It’s a beautiful thing…It’s the real thing

Kudos to Coca-Cola's ability to integrate the new while keeping their heritage and brand positioning.

Nov 8, 2011     No Comments
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Brand Fitness in Challenging Times

Brand Fitness in Challenging Times

Balancing the progress, evolution and sustainability of your brand is essential - think of it as a fitness regime.

May 19, 2010     No Comments
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