Tagged with " Brand Strategy"
Internal Branding: Chocolate covered marshmallow cookie
I like to think of Internal branding as mushy on the inside, solid on the outside… just like those chocolate [...]
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Brand Building: How to maximize ROI
We’ve all said it before… but I’ll say it again. Brand is so much more than a logo, than a [...]
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Brand Advertising: Does your ad have “a one track mind”?
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is [...]
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Business shouldn’t get caught up in the ‘social’ of Social Media
It’s so easy to get caught up in the number of “likes”a Facebook page has or doesn’t have… Businesses should [...]
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It’s a beautiful thing…It’s the real thing
Kudos to Coca-Cola's ability to integrate the new while keeping their heritage and brand positioning.
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Get bent or get broken
Get bent. Yes! When you are creating the next big thing, it is important to be open to change. Creative environments are all about give and take, and if you can’t roll and mould, your creative will fall flat.
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Experiential Marketing
The key to a great relationship is communication – and the consumer/market dynamic is no different
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Living In Brand
Brand can get you in the door, but it’s in the room that you really make an impression.
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The Power of Positive
For business success: think positive; think long-term.
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