Tagged with " Advertising"
Brand Building: How to maximize ROI
We’ve all said it before… but I’ll say it again. Brand is so much more than a logo, than a [...]
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Brand Recognition: Colour me brand
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect [...]
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Jump… how high? The role of the creative professional
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does [...]
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A blast from the past: the retro revolution
It’s been said that nothing is new, and everything old is new again. Never has that been more obvious than [...]
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Ad Agencies: What’s their specialty?
Advertising agencies are marketing industry specialists. Being a marketing specialist, they can easily learn and understand the industry which they have [...]
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Keep it Simple
Keep it Simple Whether I’m watching television, driving on the highway or opening a magazine, I am exposed to advertisements. [...]
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First impressions cont… opps… count?
We live in a fast-paced market…but when is good enough not good enough? With the new way of communication, technology [...]
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Brand Advertising: Does your ad have “a one track mind”?
Last week there was much talk about the Super Bowl and specifically, of the Super Bowl TV commercials, which is [...]
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Facebook Feature Overload
When the hype machine steers the masses to decide they've been jostled and exposed and had privacy settings changed enough
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Leadership lessons by Steve Jobs
How a stellar company can achieve greatness.
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