Comments for Hoopla http://www.3h.ca/blog the excitement surrounding all that is 3H Communications Inc. Wed, 16 May 2012 17:53:15 +0000 hourly 1 Comment on The Next Big Thing in Social Media by Mark http://www.3h.ca/blog/business-success/social-media-the-next-big-thing/#comment-1087 Mark Wed, 16 May 2012 17:53:15 +0000 http://www.3h.ca/blog/?p=3224#comment-1087 Check out Punchcast.com -- a place where you can discover content and join conversations based on your interests. We have a powerful matching algorithm that connects you with the people who have the same interests. Try it out and let's talk! Check out Punchcast.com — a place where you can discover content and join conversations based on your interests.

We have a powerful matching algorithm that connects you with the people who have the same interests. Try it out and let’s talk!

]]> Comment on The Next Big Thing in Social Media by Madi Secareanu http://www.3h.ca/blog/business-success/social-media-the-next-big-thing/#comment-1086 Madi Secareanu Wed, 16 May 2012 16:48:53 +0000 http://www.3h.ca/blog/?p=3224#comment-1086 James, Thanks for your comment! I'm going to have to look into Pinwheel a bit more and keep a tab on it! Sounds like a really interesting service - might be promising, and it seems like there will be opportunities for brands to jump on board as well. I signed up for an invite, have you? James,
Thanks for your comment! I’m going to have to look into Pinwheel a bit more and keep a tab on it! Sounds like a really interesting service – might be promising, and it seems like there will be opportunities for brands to jump on board as well. I signed up for an invite, have you?

]]> Comment on The Next Big Thing in Social Media by James Gill http://www.3h.ca/blog/business-success/social-media-the-next-big-thing/#comment-1085 James Gill Wed, 16 May 2012 16:36:57 +0000 http://www.3h.ca/blog/?p=3224#comment-1085 Pinwheel Pinwheel, a service that lets you leave virtual notes tied to particular spots on the globe, like the best place to watch a sunset, may not seem like a sure bet. It’s not clear yet whether the service, which is still in invitation-only testing mode, will spark excitement beyond the early adopters. But the founder, Caterina Fake, has a compelling track record. She was a founder of Flickr, and one of the founders of Hunch, a recommendation service, which eBay bought for $80 million last year. Pinwheel
Pinwheel, a service that lets you leave virtual notes tied to particular spots on the globe, like the best place to watch a sunset, may not seem like a sure bet. It’s not clear yet whether the service, which is still in invitation-only testing mode, will spark excitement beyond the early adopters. But the founder, Caterina Fake, has a compelling track record. She was a founder of Flickr, and one of the founders of Hunch, a recommendation service, which eBay bought for $80 million last year.

]]> Comment on 5 tips for explaining creative to your client by Lindsay Sleightholm http://www.3h.ca/blog/advertising/client-communication/#comment-1081 Lindsay Sleightholm Tue, 15 May 2012 19:59:02 +0000 http://www.3h.ca/blog/?p=3141#comment-1081 So true Brian. Tried and true is a lot more comfortable to the client than taking a risk on the unfamiliar. No one can blame them for that of course. But, communication and trust can be key in order have a chance to break down those walls of apprehension. So true Brian.

Tried and true is a lot more comfortable to the client than taking a risk on the unfamiliar. No one can blame them for that of course. But, communication and trust can be key in order have a chance to break down those walls of apprehension.

]]> Comment on 5 tips for explaining creative to your client by Brian Swinden http://www.3h.ca/blog/advertising/client-communication/#comment-1079 Brian Swinden Tue, 15 May 2012 16:49:25 +0000 http://www.3h.ca/blog/?p=3141#comment-1079 Excellent advice, Lindsay. Expressing your thought process often helps the client to think differently about the work. Often they want it to be like something they have seen before and they will sometimes be swayed by the fact that creative is not about cookie cutters, it's about being unique. Your fifth point is probably most valid, in my mind. Listening and understanding the client's perspective is imperative to getting your creative accepted and keeping your client because the relationship is so heavily based on trust. Excellent advice, Lindsay. Expressing your thought process often helps the client to think differently about the work. Often they want it to be like something they have seen before and they will sometimes be swayed by the fact that creative is not about cookie cutters, it’s about being unique. Your fifth point is probably most valid, in my mind. Listening and understanding the client’s perspective is imperative to getting your creative accepted and keeping your client because the relationship is so heavily based on trust.

]]> Comment on Internal Branding: Chocolate covered marshmallow cookie by Miriam Hara http://www.3h.ca/blog/branding/internalbranding/#comment-1065 Miriam Hara Sat, 05 May 2012 02:00:40 +0000 http://www.3h.ca/blog/?p=3058#comment-1065 Thanks for your comment Vidyashree. Yes, I was suggesting in my article that the today's marketing team must plan and integrate initiatives to ensure that the brand is equally and properly represented internally. What makes a brand today is the total experience. Working in service, b2b and in the CPG industries, we have always taken into account the role of internal branding and have integrated it in our plans as a total marketing approach. Thanks for your comment Vidyashree. Yes, I was suggesting in my article that the today’s marketing team must plan and integrate initiatives to ensure that the brand is equally and properly represented internally. What makes a brand today is the total experience. Working in service, b2b and in the CPG industries, we have always taken into account the role of internal branding and have integrated it in our plans as a total marketing approach.

]]> Comment on Internal Branding: Chocolate covered marshmallow cookie by Vidyashree Jagannathan http://www.3h.ca/blog/branding/internalbranding/#comment-1064 Vidyashree Jagannathan Fri, 04 May 2012 20:33:58 +0000 http://www.3h.ca/blog/?p=3058#comment-1064 Brilliant article Miriam! For a person who is part of the internal communications, find this quite inspiring! I can totally relate with the thoughts shared by Brian! Though it always feels like, 'the pudding is right there, but not tasted it yet', internal marketer certainly enjoys the position of knowing the corporate insights better than an external marketer. I would like to see internal marketing steering in the direction of partnering with external marketing and playing an equal role in strategic brand decisions, as the employees are the best brand ambassadors! If the brand positioning/brand message does not strike a chord with employees, it certainly is going to traverse in different directions! Coming from the service industry, I can definitely say that Accenture and Infosys do a good job in internal marketing. They constantly try to come up with different products and creative campaigns for their employees! Brilliant article Miriam! For a person who is part of the internal communications, find this quite inspiring! I can totally relate with the thoughts shared by Brian! Though it always feels like, ‘the pudding is right there, but not tasted it yet’, internal marketer certainly enjoys the position of knowing the corporate insights better than an external marketer. I would like to see internal marketing steering in the direction of partnering with external marketing and playing an equal role in strategic brand decisions, as the employees are the best brand ambassadors! If the brand positioning/brand message does not strike a chord with employees, it certainly is going to traverse in different directions!

Coming from the service industry, I can definitely say that Accenture and Infosys do a good job in internal marketing. They constantly try to come up with different products and creative campaigns for their employees!

]]> Comment on Internal Branding: Chocolate covered marshmallow cookie by Miriam Hara http://www.3h.ca/blog/branding/internalbranding/#comment-1063 Miriam Hara Fri, 04 May 2012 19:58:20 +0000 http://www.3h.ca/blog/?p=3058#comment-1063 Thanks for chiming in Brian! You always include some great examples. I agree that WestJet has done some good work in internal branding and so does Porter Airlines. My experience with the brand experience has been very positive. Do you know of any CPG or Banks or Service companies that do a good job? Thanks for chiming in Brian! You always include some great examples. I agree that WestJet has done some good work in internal branding and so does Porter Airlines. My experience with the brand experience has been very positive. Do you know of any CPG or Banks or Service companies that do a good job?

]]> Comment on Internal Branding: Chocolate covered marshmallow cookie by Brian Swinden http://www.3h.ca/blog/branding/internalbranding/#comment-1062 Brian Swinden Fri, 04 May 2012 19:46:26 +0000 http://www.3h.ca/blog/?p=3058#comment-1062 Great article, Miriam. The internal component of brand development is often overlooked in favour of the more exciting external activities. I like to think of it as one of those wonderful, elaborate Viking vessels with all the rowers on the keel (okay, they were slaves, usually, but what a wicked challenge for buy-in!). On the outside, the Vikings appeared to be masters of the very ocean they sailed on. Inside they had a bunch of people rowing to push that ship in the right direction. Internal branding is getting these people, who have to do the often thankless work of living up to the company's promises, all rowing in the same cadence. For some it was a job, for some it is what they do to survive, some people just like to row with the right ship. That harmony can only be achieved with an internal brand strategy. Yes, yes, we're slaves - I mean, THEY were slaves, but with the right incentive, the right internal branding, they become a part of the promise and it means something to them personally when the ship comes successfully to port. People outside the company see that. WestJet's campaigns are a great example of how to make your internal branding your external branding. Great article, Miriam.
The internal component of brand development is often overlooked in favour of the more exciting external activities. I like to think of it as one of those wonderful, elaborate Viking vessels with all the rowers on the keel (okay, they were slaves, usually, but what a wicked challenge for buy-in!). On the outside, the Vikings appeared to be masters of the very ocean they sailed on. Inside they had a bunch of people rowing to push that ship in the right direction. Internal branding is getting these people, who have to do the often thankless work of living up to the company’s promises, all rowing in the same cadence. For some it was a job, for some it is what they do to survive, some people just like to row with the right ship. That harmony can only be achieved with an internal brand strategy. Yes, yes, we’re slaves – I mean, THEY were slaves, but with the right incentive, the right internal branding, they become a part of the promise and it means something to them personally when the ship comes successfully to port. People outside the company see that. WestJet’s campaigns are a great example of how to make your internal branding your external branding.

]]> Comment on It’s a Pantone playground by Lindsay Sleightholm http://www.3h.ca/blog/branding/its-a-pantone-playground/#comment-1060 Lindsay Sleightholm Fri, 04 May 2012 01:14:09 +0000 http://www.3h.ca/blog/?p=2992#comment-1060 Hi David, thanks for shakin' things up! Yes, some CMYK colo(u)rs are within the Pantone gamut, but as you know, a loop will reveal the difference between the two formulas. Thus, it is not a complete reproduction. However, the delta-e is lower than what we can see – so in those cases, it is within our visual spectrum :) Thank goodness for Color Bridge! However, I agree that these conversions are not always the best matches. As much as designers love colour, colour conversion will drive us mad! :) I do like where colour reproduction is going though… mainstream perhaps? Hi David, thanks for shakin’ things up!

Yes, some CMYK colo(u)rs are within the Pantone gamut, but as you know, a loop will reveal the difference between the two formulas. Thus, it is not a complete reproduction. However, the delta-e is lower than what we can see – so in those cases, it is within our visual spectrum :)

Thank goodness for Color Bridge! However, I agree that these conversions are not always the best matches.

As much as designers love colour, colour conversion will drive us mad! :) I do like where colour reproduction is going though… mainstream perhaps?

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