Browsing "Branding"
The 2012 Olympics: It’s a Social Game
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly [...]
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Put Your Best Face Forward: Choosing a Brand Spokesperson
It’s all around us. Stars, personalities and with the Olympics around the corner, athletes, persuading us to buy into a [...]
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The Cost of Social Media: Defining Success
Social Media is a wonderful thing… or it can be! It allows for a brand to engage directly with their [...]
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Web 2.0: Think Twice. Tweet Once.
Web 2.0 takes the concept of Web one step further and makes the platform a network. Instead of [...]
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The Statement of a Positioning: It’s your brand’s destiny
What’s in a positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through [...]
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The Brand/Follower Relationship: It’s about heart
The Brand Follower Relationship is the modern day Love Story. Social media has enabled the breakdown of walls between brands [...]
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Brand Voice: How to Create It. Build It. Maintain It.
Brand, like fine wine, is described as having character, essence, personality or persona. Well there’s a new adjective in Marketing [...]
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Brand CPR: breathing new life into your brand
Change is inevitable and as your business changes, so will your brand. With a lot of hard work and dedication [...]
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Choosing the right Content Management System for your business
Is choosing the right tool to create your website a challenge? Depending on your needs and objectives, you could consider [...]
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Grand Brand Identity Theft: It could happen to you
How much of your brand identity do you own? If you really want to find out, run an online search [...]
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