Browsing "Branding"

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the [...]

Mar 29, 2014     4 Comments
Read More
Is Your Personal Brand Drowning? Know the Signs

Is Your Personal Brand Drowning? Know the Signs

Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised [...]

Mar 19, 2014     No Comments
Read More
Brand Character: Adding layers

Brand Character: Adding layers

The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand [...]

Mar 17, 2014     No Comments
Read More
The Creative Process: Adding Value

The Creative Process: Adding Value

Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being [...]

Feb 16, 2014     No Comments
Read More
Retro Advertising: Nostalgic Value

Retro Advertising: Nostalgic Value

We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us [...]

Feb 3, 2014     No Comments
Read More
Reinventing Your Brand: Hudson’s Bay

Reinventing Your Brand: Hudson’s Bay

I briefly wrote about the Hudson’s Bay in my article, “Retail Marketing: Be Seen and Heard”, but I wanted to [...]

Nov 28, 2013     No Comments
Read More
Content Marketing for Business: 3 Reason To Do It

Content Marketing for Business: 3 Reason To Do It

What is content marketing and how does it apply to building business and brand? A good way to start this [...]

Oct 28, 2013     No Comments
Read More
PR in the new media landscape!

PR in the new media landscape!

As social media continues to change marketing landscape, one change I have seen is the convergence of marketing with PR.  [...]

Oct 25, 2013     No Comments
Read More
Brand Awareness… Where is it Today?

Brand Awareness… Where is it Today?

Where is brand awareness today? Many marketers and business executives don’t value brand awareness as much as they did a [...]

Oct 21, 2013     6 Comments
Read More
Branding Bands: A Designer’s Perspective

Branding Bands: A Designer’s Perspective

Though I’m a big music fan, I’m not going to pretend I know much about the actual music industry. But [...]

Oct 16, 2013     No Comments
Read More

Subscribe to receive the latest posts on marketing, branding and design!

Enter your email address:

Latest Posts

Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry ... Read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, th... Read more

Web Design: Tiny Factors that Make a Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn't only mean website design. If you're creating any digital product, be that a websi... Read more