Browsing "Advertising"
Shhh…your Klout Score is talking
The other day my colleague Lindsay shared a story with us about Klout, a service that measures your online influence [...]
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5 tips for explaining creative to your client
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. [...]
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Click here if you like Facebook Ads: A guide to effective Facebook advertising
It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, [...]
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The right brained conundrum
Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s [...]
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Once upon a timeline: social media storytelling
There’s no doubt that social media has changed the marketing landscape significantly within the last few years. There’s always something [...]
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Facebook Timeline: Like? or Dislike?
On or around March 30th, you may have noticed that Facebook has automatically changed your brand page to Timeline. While [...]
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The big communication chill
Is the way we are communicating SAFE? Has the less “physical” interaction that we are now all adopting with so [...]
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Jump… how high? The role of the creative professional
Way too often, ads are filled with too much information and lots of copy. How does that happen? Why does [...]
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Pin it to win it
Pinterest is the new and exciting kid on the social media block – and everyone wants to get to know [...]
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The Biz-isms of Power Marketing
You may not always be aware that you’re practicing them, but they become ingrained in the way you do things [...]
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