Browsing "Advertising"

Online Ads: Who’s Watching? Clicking?

Online Ads: Who’s Watching? Clicking?

So we put all this effort into creating the most informative and watchable online ads in the market, but is [...]

Feb 19, 2014     No Comments
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Keeping It Real

Keeping It Real

Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor [...]

Feb 14, 2014     No Comments
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Retro Advertising: Nostalgic Value

Retro Advertising: Nostalgic Value

We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us [...]

Feb 3, 2014     No Comments
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Super Bowl 2014: What to Look Out For

Super Bowl 2014: What to Look Out For

When companies spend $4 million on a 30-second spot during the Super Bowl — it only makes sense that they [...]

Jan 23, 2014     No Comments
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Olympic Games: Marketing Inspiration Canadian Style.

Olympic Games: Marketing Inspiration Canadian Style.

The Olympic Games are quickly approaching and brands are all out there with emotive and sports related advertising . No sooner [...]

Jan 19, 2014     No Comments
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Holiday Advertising from Coca-Cola

Holiday Advertising from Coca-Cola

As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging [...]

Dec 18, 2013     2 Comments
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Legendary Star Power: Chanel No5

Legendary Star Power: Chanel No5

It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign [...]

Dec 16, 2013     2 Comments
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Social Responsibility Advertising

Social Responsibility Advertising

I took a few courses at Seneca @ York University in Creative Advertising before pursuing a degree in Communications, and [...]

Dec 6, 2013     No Comments
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POP: Power of Perception

POP: Power of Perception

I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on [...]

Dec 3, 2013     No Comments
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Seasonal Advertising Campaigns: Christmas

Seasonal Advertising Campaigns: Christmas

Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven [...]

Nov 25, 2013     2 Comments
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Web Design: Tiny Factors that Make a Big Impact

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