Articles by "Miriam Hara, Author at 3H - Hoop!a Blog"

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the […]

Mar 29, 2014     4 Comments
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Brand Marketing: Making a Mark Effectively

Brand Marketing: Making a Mark Effectively

Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance […]

Mar 22, 2014     No Comments
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Brand Character: Adding layers

Brand Character: Adding layers

The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand […]

Mar 17, 2014     No Comments
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Brand Canada: The marketing of a country

Brand Canada: The marketing of a country

Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics… a subtle change has occurred […]

Feb 21, 2014     No Comments
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The Creative Process: Adding Value

The Creative Process: Adding Value

Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being […]

Feb 16, 2014     No Comments
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Is Your Website Social?

Is Your Website Social?

Remember when all a website needed to do was to show up on the net? Gone are those days! The […]

Jan 25, 2014     No Comments
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Client Management: The Art of Anticipating

Client Management: The Art of Anticipating

Regardless of today’s speed of business, I believe one aspect has remained essentially unchanged: Client management. It can be summed up […]

Jan 24, 2014     No Comments
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Olympic Games: Marketing Inspiration Canadian Style.

Olympic Games: Marketing Inspiration Canadian Style.

The Olympic Games are quickly approaching and brands are all out there with emotive and sports related advertising . No sooner […]

Jan 19, 2014     No Comments
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Content Creation: Get found in 2014

Content Creation: Get found in 2014

2013 was a big year for anything and everything that was content, social and digital. There was much talk about […]

Dec 23, 2013     No Comments
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Legendary Star Power: Chanel No5

Legendary Star Power: Chanel No5

It really goes without saying that star power builds awareness. However, utilizing celebrities as part of a brand’s advertising campaign […]

Dec 16, 2013     2 Comments
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Latest Posts

Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry ... Read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, th... Read more

Web Design: Tiny Factors that Make a Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn't only mean website design. If you're creating any digital product, be that a websi... Read more