Articles by " Lindsay Sleightholm"
Marketing + Design = Communication Success
It really doesn’t matter if you have the best creative in the world; without a solid strategic plan to back [...]
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Art and Design: Where’s the line drawn?
There are many questions in life that we are faced with that have yet to be answered. Some of those [...]
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Ordinary to original: Great creative stands apart
What is original? In terms of creativity and ideation, “original” can be described as something new. But being original really [...]
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Brand guidelines: A how-to reference
So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and [...]
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Olympic inspiration: The pull of emotive advertising
Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically [...]
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All hail the humble typeface!
If an image is worth 1000 words, combine that image with text and the actual meaning behind the image becomes [...]
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Designer beware: the pitfalls of spec work
To spec, or not to spec: that is the question As a graphic designer, I understand the need to build [...]
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5 tips for explaining creative to your client
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. [...]
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It’s a Pantone playground
Pantone. What a beautiful word. It just rolls off the tongue. As any designer knows, Pantone provides a collection of [...]
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The right brained conundrum
Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s [...]
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