Articles by "Lindsay Sleightholm, Author at 3H - Hoop!a Blog"

Holiday Advertising from Coca-Cola

Holiday Advertising from Coca-Cola

As we all know, any retail brand that doesn’t get on board with holiday advertising is missing out. A lagging [...]

Dec 18, 2013     2 Comments
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Branding Bands: A Designer’s Perspective

Branding Bands: A Designer’s Perspective

Though I’m a big music fan, I’m not going to pretend I know much about the actual music industry. But [...]

Oct 16, 2013     No Comments
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Marketing + Design = Communication Success

Marketing + Design = Communication Success

Marketing and Design must work hand-in-hand. It really doesn’t matter if you have the best creative in the world; without [...]

Dec 17, 2012     No Comments
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Art and Design: Where’s the line drawn?

Art and Design: Where’s the line drawn?

There are many questions in life that we are faced with that have yet to be answered. Some of those [...]

Nov 8, 2012     21 Comments
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Ordinary to original: Great creative stands apart

Ordinary to original: Great creative stands apart

What is original? In terms of creativity and ideation, “original” can be described as something new. But being original really [...]

Oct 16, 2012     2 Comments
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Brand guidelines: A how-to reference



Brand guidelines: A how-to reference



So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and [...]

Sep 25, 2012     3 Comments
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Olympic inspiration: The pull of emotive advertising

Olympic inspiration: The pull of emotive advertising

Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically [...]

Jul 31, 2012     4 Comments
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All hail the humble typeface!

All hail the humble typeface!

If an image is worth 1000 words, combine that image with text and the actual meaning behind the image becomes [...]

Jun 28, 2012     No Comments
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Designer beware: the pitfalls of spec work

Designer beware: the pitfalls of spec work

To spec, or not to spec: that is the question As a graphic designer, I understand the need to build [...]

Jun 1, 2012     16 Comments
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5 tips for explaining creative to your client

5 tips for explaining creative to your client

As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. [...]

May 15, 2012     3 Comments
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Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry ... Read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, th... Read more

Web Design: Tiny Factors that Make a Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn't only mean website design. If you're creating any digital product, be that a websi... Read more