Advertising 101: Deadlines are not Elastic

Jun 7, 2010 by     2 Comments    Posted under: Advertising, Business Success, Creative

Advertising 101: Deadlines don’t change at the last minute, so why wait till the day of delivery to state that to clients? It always surprises me to hear a certain timbre of frustration in clients’ voices when speaking about this topic in reference to their agencies. How complicated can this be? Our business is based on creativity and deadlines. Advertising 101 is all about meeting both of these requirements is what solidifies sound working partnerships and relationships.

advertising 101

Photo by @mikepick available under a creative commons license


The philosophy at my agency has always been to be transparent with our clients. If we are brought into a project and briefed with a set deadline that we feel we cannot meet based on our quality standard and the mandate, we will say so right there. That’s exercising Advertising 101 for relationship building. Nothing is worse than accepting a project and not respecting the time commitment, and in fact, letting down your client. That is setting up your team for failure. At times it hasn’t been easy, but with our process efficiencies, knowledge and talent, we can proudly say we have never missed a deadline in over 20 years… and that really means that we have never failed our clients.

About the author

Miriam Hara Miriam is the Chief Creative Officer and co-founder of 3H Communications Inc., a full service branding and advertising agency. Her experience has enabled her to bring together strategic business savvy with an all-encompassing creative vision to product and service marketing, which she shares here, in her many posts. Join the conversation, register here. Miriam’s own brand of marketing experience and expertise is the basis of her marketing ebook series including Social Media Understood, the most recent addition. Download it here. You can also find Miriam on Google +.

2 Comments + Add Comment

  • Helpful blog, bookmarked the website with hopes to read more!

  • Really nice information, thanks!

Got anything to say? Go ahead and leave a comment!

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Subscribe to receive the latest posts on marketing, branding and design!

Enter your email address:

Latest Posts

Designing Digital Properties For Business

Designing Digital Properties For Business

Designing digital properties is more important than ever for business, and no matter what industry ... Read more

Flexing Creative: Increase Brand Value

Flexing Creative: Increase Brand Value

Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, th... Read more

Web Design: Tiny Factors that Make a Big Impact

Web Design: Tiny Factors that Make a Big Impact

Web design doesn't only mean website design. If you're creating any digital product, be that a websi... Read more